During the visit, Véliz and Schiappacasse visited different supermarket chains in this country, such as Metro (which has Calo Gouda cheese and Calo whipping cream) and Plaza Japan (where they coincided with an offer on Watt’s Nectars, supported by a promoter and with opportunities to taste them). Furthermore, they visited the Metro Cooking Training Centre where they saw a demonstration of the uses of Calo cream and cheese to over 40 chefs from the main restaurants and hotels in Shanghai.

Bruno Schiappacasse highlights China as one of the International Management’s most important bets and in which it expects to grow over the forthcoming years. “This is a huge challenge, as we are only just starting, but we already have shipping orders both for cream and for cheese for the coming months. Furthermore, we shall evaluate other products in this market”, he emphasized. In his opinion, the target is to generate a close link between Watt’s and China, both in products and in raw materials.

According to Juan José Vidal, Business Manager Asia for Watt’s, the products can be found in 43 supermarkets in China. “As a company, we believe that it is vital to provide the local consumer with products that are 100% Chilean, with our commitment on quality and excellent service.”

He also emphasized the importance of having an office in Shanghai, pointing out that “this is a long-term project and today we are working to continue developing our portfolio and to consolidate our company in China, taking advantage of the free trade agreement that allows us easier access to this enormous market”.

The trip included a visit by the executives to Expo Shanghai, where they met with senior members of Pro Chile, headed by Félix de Vicente, during the “Week of Flavours from Chile” at this international exhibition.