At the end of 2006, Watt´s S.A. and CCU formed a joint venture to produce, market and sell fruit nectars, juices, fruit drinks, milk beverages and others.
For this purpose, the two partners created a company called Promarca, jointly owned in equal parts by Watt's and CCU.
The purpose of this association is to boost the development and value of the Watt's brands, Watt's, Ice Frut, Yogu Yogu and Shake Shake.
This partnership has already proven to be a success, with the launching of Watt's Kids, Watt's Plus and Watt's Soya.
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